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You’re good at therapy.
But the way you’re working isn’t sustainable

You care about your clients. You show up fully. But the reality of private practice - the structure, the income, the constant holding - can quietly become draining. This is where we step back and look at your work as a whole. Not just what you’re doing… but whether it actually works for you.

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Therapists often build careers around qualities that are genuinely valuable: care, thoughtfulness, responsibility, emotional attunement and a willingness to go further for people.
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Those same qualities can also make it difficult to recognise your own limits.
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You may find yourself:

  • carrying clients long after the working day has finished

  • over-preparing or repeatedly questioning your decisions

  • feeling responsible for whether every client improves

  • struggling to maintain boundaries without guilt

  • accommodating until your practice no longer works for you

  • undercharging while routinely working beyond the session

  • worrying that visibility, confidence or earning well will make you less ethical

  • understanding burnout intellectually while continuing to override your capacity

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I support therapists through personal psychological therapy and focused Private Practice Strategy.
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Both offer space to step back, understand what is happening and make decisions without hustle culture, performance or endless self-improvement.
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The Good Person Trap® in therapists
The Good Person Trap® describes what can happen when being good, helpful, capable or responsible becomes connected to safety, belonging and worth.
 
For therapists, this can become entangled with professional identity.
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You may feel that a good therapist should:

  • remain endlessly patient and emotionally available

  • always know what to do

  • prevent clients from feeling disappointed

  • charge only what feels comfortable to everybody else

  • accept work even when capacity is limited

  • absorb risk and uncertainty without support

  • put clinical responsibility ahead of personal sustainability

  • never feel frustrated, tired, activated or unsure

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These beliefs can be reinforced by training, workplace cultures, professional expectations and the reality that our work affects vulnerable people.
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The aim is not to make you less ethical or caring. It is to help you work with integrity without requiring chronic over-functioning or self-abandonment.
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Personal therapy for therapists
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Therapists need somewhere they do not have to be the clinician.
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I offer focused, formulation-led CBT and EMDR therapy for therapists experiencing:

  • burnout and emotional exhaustion

  • obsessive doubt or over-responsibility

  • perfectionism and imposter feelings

  • shame and self-criticism

  • trauma or attachment-related difficulties

  • neurodivergent masking and overwhelm

  • a complicated relationship with food, control or their body

  • difficulty separating personal history from professional responsibility

  • insight that has not translated into an emotional shift

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You do not need to translate your experience into clinical language, arrive with a formulation already prepared or perform therapy correctly.
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Personal therapy begins with a 90-minute Clarity & Direction Assessment. This includes a personalised written summary with my initial formulation, recommendations and possible next steps.
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Clarity & Direction Assessment: 90 minutes, £195
Ongoing therapy: 50 minutes, £125
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[LEARN ABOUT PERSONAL THERAPY]
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Private Practice Strategy
Private Practice Strategy is for qualified therapists who want to build, review or reshape a practice that is clinically sound, financially sustainable and compatible with the life they want to lead.
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We might explore:

  • clarifying your niche and positioning

  • communicating the value of your experience

  • reviewing fees and financial sustainability

  • reducing an overloaded caseload

  • improving boundaries, policies and client pathways

  • deciding which enquiries to accept

  • developing assessments, intensives, consultation or training

  • moving beyond directory dependence

  • creating systems that reduce cognitive and emotional load

  • separating ethical care from over-functioning

  • designing a practice around your actual capacity

  • recognising what you or your practice may have outgrown

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This is strategic professional consultation, not clinical supervision, personal therapy or generic business coaching.
 
The session includes:

  • a focused pre-session questionnaire

  • a 90-minute online strategy consultation

  • a personalised written summary

  • practical recommendations and next steps

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There is no expectation of ongoing work. Some therapists use one session to think through a particular decision, while others return occasionally as their practice develops.
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90 minutes: £225
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[LEARN ABOUT PRIVATE PRACTICE STRATEGY]
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My professional background
I am a BABCP-accredited Cognitive Behavioural Psychotherapist, EMDR therapist working towards practitioner accreditation, and Registered Mental Health Nurse.
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My experience includes:

  • primary, secondary and tertiary NHS mental-health services

  • acute, crisis and community care

  • Cambridge NHS Eating Disorder Services

  • a London-based NHS Talking Therapies service

  • four years within University of East Anglia wellbeing

  • trauma, OCD, eating disorders and neurodivergence

  • independent psychological practice

  • building a specialist, low-volume clinical business

  • developing EMDR intensives, professional consultation and workplace training

  • creating The Good Person Trap®

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I understand the realities of clinical responsibility, professional identity and running a private practice that needs to support both clients and the therapist behind it.
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Which service do I need?
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Choose personal therapy when the main focus is your psychological health, history, relationships, patterns or recovery.
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Choose Private Practice Strategy when the focus is your business model, positioning, fees, boundaries, services, systems or professional direction.
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There may be overlap. However, we will maintain a clear purpose and agreement for the service you book.
If significant personal or clinical material emerges during a strategy session, we can acknowledge its relevance without quietly turning the appointment into therapy.
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A note on fit
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My work with therapists tends to suit people who:

  • value depth, reflection and ethical practice

  • appreciate structure without rigidity

  • want honesty and thoughtful challenge

  • prefer sustainable strategy to formulas or hustle

  • are willing to consider how their own patterns affect the way they work

  • want their practice or career to support their life rather than consume it

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You do not need to be in crisis or on the verge of leaving the profession. Sometimes the most useful time to step back is before the current way of working becomes impossible to sustain.
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Enquiries
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For personal therapy, begin with a Clarity & Direction Assessment.
Private Practice Strategy Sessions can be booked through the client portal.
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[START WITH PERSONAL THERAPY]
[BOOK A PRIVATE PRACTICE STRATEGY SESSION]
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You can also read more about my private practice via my Therapist Substack.
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